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"Because beautiful connections last"

What do missed calls mean for my Salon?

Small and mid-sized Salons may miss up to 22% of incoming calls , which some will convert into 300 – 500 missed calls per month per location. Can you afford to be missing these calls?

Missed calls - an overview

It is very difficult to put together salon specific figures for exactly how many incoming calls are missed each month but we can draw on solid general data and industry insights to provide a reliable estimate and context which tells us that:
Small and mid-sized businesses in the hair and beauty industry, typically, it is suggested, miss up to 22% of incoming calls which some will convert into 300 – 500 missed calls per month per location. Other sources might suggest 40% missed during peak hours or when staff are occupied.

Let’s break it down with a hypothetical-but realistic scenario for an average bustling salon location:

Incoming calls per month

Suppose a salon receives 400 calls.

Miss rate range:

  • Lower bound (per general small business data): 22% → 88 missed calls
  • Upper bound (peak period scenario): 40% → 160 missed call

Why there is such a wide range

1

Call volume varies

High-traffic urban salons likely get more calls, meaning even a modest % of misses can translate to hundreds of lost opportunities.

2

Time of calls

Many calls occur after hours or during busy treatments—times when staff simply can’t answer, inflating the miss rate.

3

Reception capacity

Smaller salons may lack dedicated receptionists or call handling systems, leading to more missed calls.

4

Customer behaviour

85% of callers won’t leave a voicemail, meaning a missed call often equals a lost client

Summary Table

Scenario

  • Modest call volume, lower miss
  • rate (22%) ~88 calls Moderate volume, average miss rate (40%)
  • Busy salon 300–500 calls

Estimated missed calls (per month)

  • ~88 calls
  • ~160 calls
  • 300–500 calls

Final takeaway

While around 22% missed calls is a conservative, average benchmark for beauty/hair salons, real-world figures—especially in busier or understaffed enterprises—can be significantly higher. In fact, there is factual evidence showing 300–500 missed calls per month suggesting that many salons, in practice, lose far more opportunities than industry averages imply.